Post by sakibkhan51 on Feb 28, 2024 9:17:36 GMT
But let's go in order. The storytelling of the commercial describes a frightening but real situation : in an isolated and silent forest, a call is automatically made to the police from the Apple Watch of a person who, following a bad fall, has lost consciousness and is not responding more at the controls of his digital watch. The voice (similar to Siri) is able to give details on the injured person, his precise location, longitude and latitude. Spot Apple Watch 7 fear appeal Apple Watch 7 screen spot The analysis First of all, this type of communication has allowed the advertised object to take on a much more important value than a simple "smartwatch". In a mix of functional and hedonic communication, the fundamental objective of the brand is achieved. It is no longer a simple "I count the steps you have taken today", but a "I save your life".
If one of the main rules of an effective brand identity is precisely that of increasing the perceived value of a product , Apple has managed to go further: the consumer will now associate the watch with safety and the protection of their lives. And that is priceless! Precisely for this reason, this mental association will be able to create an inimitable purchase driver . A further strong point of the commercial is the verisimilitude of the events . Apple didn't try to scare people with a monster or a vampire, but with a situation that is commonplace for Morocco Phone Number nature lovers, for those who do outdoor sports or even all those who take walks in the park to get away from the routine , bike routes and so on. Each of us could be the protagonist of the commercial. All of us could have fallen, we could have hit our heads and passed out. It's not surreal , it's no longer a case of " it would never happen to people like me ". When faced with the commercial, we will therefore have a tendency to identify ourselves, so as to experience unpleasant sensations of anxiety and restlessness and to welcome food for thought for similar situations that could have happened to ourselves.
“ I could have fallen from the stairs at home and my cell phone was in the other room ”, “ I could have crashed the car on an isolated street ”. If your mind filled with similar thoughts after seeing the advert, one point to Apple! Because it works Although consumers agreed on the fact that this campaign is anxiety-provoking, almost annoying, the brand was able to follow the "rules" highlighted in the previous paragraphs. Yes, the commercial makes you anxious, but not too much ; there is an (implied) happy ending. The protagonist will be revived and saved because his watch called the police in time. The commercial presents a problem, but also a solution : it is certainly dangerous to hike alone, you can slip and lose consciousness in the middle of nowhere. But the solution exists, and it's called Apple Watch. The criticisms
If one of the main rules of an effective brand identity is precisely that of increasing the perceived value of a product , Apple has managed to go further: the consumer will now associate the watch with safety and the protection of their lives. And that is priceless! Precisely for this reason, this mental association will be able to create an inimitable purchase driver . A further strong point of the commercial is the verisimilitude of the events . Apple didn't try to scare people with a monster or a vampire, but with a situation that is commonplace for Morocco Phone Number nature lovers, for those who do outdoor sports or even all those who take walks in the park to get away from the routine , bike routes and so on. Each of us could be the protagonist of the commercial. All of us could have fallen, we could have hit our heads and passed out. It's not surreal , it's no longer a case of " it would never happen to people like me ". When faced with the commercial, we will therefore have a tendency to identify ourselves, so as to experience unpleasant sensations of anxiety and restlessness and to welcome food for thought for similar situations that could have happened to ourselves.
“ I could have fallen from the stairs at home and my cell phone was in the other room ”, “ I could have crashed the car on an isolated street ”. If your mind filled with similar thoughts after seeing the advert, one point to Apple! Because it works Although consumers agreed on the fact that this campaign is anxiety-provoking, almost annoying, the brand was able to follow the "rules" highlighted in the previous paragraphs. Yes, the commercial makes you anxious, but not too much ; there is an (implied) happy ending. The protagonist will be revived and saved because his watch called the police in time. The commercial presents a problem, but also a solution : it is certainly dangerous to hike alone, you can slip and lose consciousness in the middle of nowhere. But the solution exists, and it's called Apple Watch. The criticisms