Post by account_disabled on Feb 25, 2024 3:52:51 GMT
Once the stages of knowledge and consideration have been overcome, the user before us is a Person with a real identity . Experiencing a product or service can trigger emotions that lead to memories. Being memorable leads to loyalty, where the customer decides to repurchase the product or relive that purchasing experience. Memorability Think about how many times you have recommended to friends a restaurant or a book that you were particularly passionate about and with which you had a good time. When faced with a purchasing situation we always start with fairly precise expectations . When we have that experience our perceptions may be higher, lower or in line with initial expectations.
When reality exceeds our expectations it may happen Chinese Europe Phone Number List that the experience we have experienced produces some emotions in us . The moment we feel these emotions, a precise mechanism is triggered in our unconscious: memory . We will remember that event strongly enough, so strongly that we can tell other people about it. But what does it mean to be memorable? It means continuing to relate through posts, through messages in such a way that the user remembers us when he has a real need. We need to create empathy, emerge from monotony, get noticed and get talked about. It is essential to become memorable and arouse interest. It is an aspect based on uncertainty as we do not know when it will happen. For example, a person may become interested in a training course a few weeks or months after the first contact with that particular post or advert. Now, the person we communicate with is no longer the imaginary customer, but has his own identity built based on the reaction to our proposal and our product.
We talked about this in the previous article . A relationship based on active and bidirectional listening (who communicates and who receives) which allows you to stimulate attention . Loyalty The journey doesn't end here. Offering the customer a memorable shopping experience is the basis of customer loyalty. A positive experience with your product, your website, your collaborators remains imprinted in a person's mind. Customers want to feel and be treated like people, with warmth and professionalism that allows them to understand what is happening during their shopping experience. Loyalty is the point that every company hopes to reach. This lasting relationship with your customer can only be achieved when we are able to generate value throughout the sales process. The ability to retain a customer is fundamental, especially because a new customer costs 5 to 10 times more than an old one (source: Yanker). The relationship with the customer must therefore be cultivated by trying to make the customer understand that his opinion matters, and that it is at the center of our actions. If you are interested in loyalty and want to discuss, let's get in touch . Leave me your details to arrange a chat.
When reality exceeds our expectations it may happen Chinese Europe Phone Number List that the experience we have experienced produces some emotions in us . The moment we feel these emotions, a precise mechanism is triggered in our unconscious: memory . We will remember that event strongly enough, so strongly that we can tell other people about it. But what does it mean to be memorable? It means continuing to relate through posts, through messages in such a way that the user remembers us when he has a real need. We need to create empathy, emerge from monotony, get noticed and get talked about. It is essential to become memorable and arouse interest. It is an aspect based on uncertainty as we do not know when it will happen. For example, a person may become interested in a training course a few weeks or months after the first contact with that particular post or advert. Now, the person we communicate with is no longer the imaginary customer, but has his own identity built based on the reaction to our proposal and our product.
We talked about this in the previous article . A relationship based on active and bidirectional listening (who communicates and who receives) which allows you to stimulate attention . Loyalty The journey doesn't end here. Offering the customer a memorable shopping experience is the basis of customer loyalty. A positive experience with your product, your website, your collaborators remains imprinted in a person's mind. Customers want to feel and be treated like people, with warmth and professionalism that allows them to understand what is happening during their shopping experience. Loyalty is the point that every company hopes to reach. This lasting relationship with your customer can only be achieved when we are able to generate value throughout the sales process. The ability to retain a customer is fundamental, especially because a new customer costs 5 to 10 times more than an old one (source: Yanker). The relationship with the customer must therefore be cultivated by trying to make the customer understand that his opinion matters, and that it is at the center of our actions. If you are interested in loyalty and want to discuss, let's get in touch . Leave me your details to arrange a chat.