Post by account_disabled on Feb 18, 2024 10:44:09 GMT
accuracy of measures . Practical CXM Buyer's Journey Edition High-involvement businesses need to respond appropriately depending on the consideration stage of a prospect . How can we make that engagement successful read guide chapter Background why MA is required I believe that marketers and sales representatives were able to strongly feel the importance of MA just by learning about the role of MA and the typical functions of MA tools . Furthermore, in recent years, due to changes
in the social environment and advancements in technology , the importance of marketing activities using MA has increased, and it is becoming an indispensable tool for business growth . The concept and technology of MA was born latestdatabase.com in Europe and America , countries with advanced marketing , and began to spread in Japan around 2014, which was called the first year of MA. MA was introduced to Japan by the then Marketo Japan subsidiary integrated by Adobe in 2019 . Since then, recognition of MA and examples of its introduction have increased in Japan , and it has become as widespread as it is today . Let's take a closer look at the background behind
why MA is required . Marketing is changing due to the expansion of customer contact points In the past, companies had limited channels for offering products and services . When a consumer wants to buy an electrical appliance , they become aware of the product or service through mass media such as TV commercials and magazines , and then obtain detailed information from sales staff or catalogs at home appliance retailers . Even in B2B , tele-appointments and door-to-door sales by sales representatives are important channels for both parties , and companies