Post by account_disabled on Jan 22, 2024 7:35:09 GMT
n real estate, all objects are posted not only on developers’ websites, but also on niche aggregator portals. But how do you know if these ads are working? In which area are clients interested in housing, and which properties should not be promoted or allocated less money for this? Ringostat helped the real estate agency M2Realt answer these and other questions . Reading time 18 minutes Project Features Why did the client choose Ringostat Setting up call analytics Working with calls Pipedrive integration results Project Features M2Realt is a real estate agency with an interesting history. The founder, Yaroslav Pavlyuk, had a negative experience of cooperation with a realtor back in 2013.
The same Fax Lists is true for other members of the future M2Realt team. Having analyzed “what not to do,” Yaroslav and his colleagues decided to found an agency with the right approach to clients and objects. As they say on the M2Realt website: “Each of us was “underserved” by careless realtors, we all knew what the service should look like and why it would be nice for a professional to pay for the services.” The agency works according to the following scheme: scouts or, as they are also called, researchers search on advertising platforms for apartments that meet certain criteria; From all the selected objects, managers select the most promising ones and place their advertisements on aggregator sites; A specific employee is responsible for facilities in each district of Kyiv - this is specifically indicated even on the sites themselves: M2Realt on aggregator sites sales people communicate with clients who call based on advertisements; if there are people who want to look at the property, sales managers set tasks for showing managers; if necessary, the sales manager contacts the home seller and enters into negotiations or bargains; After the client agrees, the legal coordinator or senior manager prepares the documents - he also coordinates the work with the notary and fixes the commission.
Throughout this long journey, the client and the agency communicate by phone. This is absolutely typical in the real estate industry. When a person makes such a large purchase, he wants to make sure that he is dealing with a reliable company. And this can be done over the phone, discussing the most important issues “live.” The agency also makes quite a lot of outgoing calls. This is due to one of the pitfalls of such a business. Homeowners usually do not inform the agency that the apartment has already been sold. Therefore, M2Realt managers have to periodically call and find out about this from real estate sellers. Another point is that buyers do not always understand the value of the service that the agency provides.
The same Fax Lists is true for other members of the future M2Realt team. Having analyzed “what not to do,” Yaroslav and his colleagues decided to found an agency with the right approach to clients and objects. As they say on the M2Realt website: “Each of us was “underserved” by careless realtors, we all knew what the service should look like and why it would be nice for a professional to pay for the services.” The agency works according to the following scheme: scouts or, as they are also called, researchers search on advertising platforms for apartments that meet certain criteria; From all the selected objects, managers select the most promising ones and place their advertisements on aggregator sites; A specific employee is responsible for facilities in each district of Kyiv - this is specifically indicated even on the sites themselves: M2Realt on aggregator sites sales people communicate with clients who call based on advertisements; if there are people who want to look at the property, sales managers set tasks for showing managers; if necessary, the sales manager contacts the home seller and enters into negotiations or bargains; After the client agrees, the legal coordinator or senior manager prepares the documents - he also coordinates the work with the notary and fixes the commission.
Throughout this long journey, the client and the agency communicate by phone. This is absolutely typical in the real estate industry. When a person makes such a large purchase, he wants to make sure that he is dealing with a reliable company. And this can be done over the phone, discussing the most important issues “live.” The agency also makes quite a lot of outgoing calls. This is due to one of the pitfalls of such a business. Homeowners usually do not inform the agency that the apartment has already been sold. Therefore, M2Realt managers have to periodically call and find out about this from real estate sellers. Another point is that buyers do not always understand the value of the service that the agency provides.