Post by account_disabled on Jan 22, 2024 6:14:24 GMT
The point of advertising on YouTube, like any other, is to be effective in solving the marketing tasks for which it is used. For this, it is sometimes not enough to follow a standard advertising strategy. Effectively promoting a product or service on a popular video platform may require a marketer to go beyond conventional marketing thinking. You will learn about how to use a creative approach to improve an existing or create a new advertising strategy for promotion on YouTube from the practical experience of Ben Jones , the international director of Creative Works at Google. We dug into his column for the Think with Google blog, where he ponders stereotypes about YouTube advertising, and rethought them into actionable recommendations. Content: 1. 5 misconceptions about YouTube advertising 2. How to increase the effectiveness of advertising on YouTube? 3.
Conclusions 5 misconceptions about YouTube advertising The C Level Executive List effectiveness of advertising on YouTube is a rather imprecise concept, since the goals of each advertising campaign are different and, accordingly, the indicators will differ. However, what unites many advertisers is the idea of how to achieve the goal they need. There are many stereotypes surrounding YouTube promotion that hinder the growth of marketers in their projects. Ben Jones highlights 5 key mistakes that all video advertisers need to avoid. 5 misconceptions about YouTube advertising: Success on YouTube is achieved through trial and error; Quality YouTube advertising must follow strict rules; End-of-funnel ads aren't as effective as top-of-the-funnel ads; Experimenting with creative campaigns is very difficult; A TV ad will be effective on any platform. 5 misconceptions about YouTube advertising: We advise you to study the "100 best English-language YouTube channels in each category" How to increase the effectiveness of advertising on YouTube? So, let's turn outdated ideas about YouTube promotion into real opportunities to improve the effectiveness of your advertising on the site. Here are 5 ready-made recommendations : Follow the ABCD principle The key principle of creating effective advertising on YouTube is summarized in the abbreviation ABCD , where A — Attract, B — Brand, C — Connect, D — Direct .
This simple alphabet is based on years of Google research: the company analyzed tens of thousands of ads from around the world to determine the specific elements that make advertising effective. Here are 5 ready recommendations The principle is deciphered as: A: Attracting attention; Try to attract the user's attention from the first seconds. B: Brand presentation; Integrate your brand in a simple and natural way, use brand mentions. C: Interaction; Communicate with emotions, appeal to emotions and tell stories through storytelling. Encourage the viewer to interact with your content. D: Call to Action or Direct. Clearly formulate a call to action, tell what you expect from the buyer. Ads that follow the alphabet of effective and creative video as a guide have shown that the increase in the probability of short-term sales can increase by 30%, and increase the brand contribution in the long term by 17%. These principles will better equip you to take risks and make more effective creative choices across ad formats. Example : the YouTube video Connect to the services of the future "AlfaStrakhuvany" for the promo of the mobile application was created precisely according to the ABCD principle.depreciat
Conclusions 5 misconceptions about YouTube advertising The C Level Executive List effectiveness of advertising on YouTube is a rather imprecise concept, since the goals of each advertising campaign are different and, accordingly, the indicators will differ. However, what unites many advertisers is the idea of how to achieve the goal they need. There are many stereotypes surrounding YouTube promotion that hinder the growth of marketers in their projects. Ben Jones highlights 5 key mistakes that all video advertisers need to avoid. 5 misconceptions about YouTube advertising: Success on YouTube is achieved through trial and error; Quality YouTube advertising must follow strict rules; End-of-funnel ads aren't as effective as top-of-the-funnel ads; Experimenting with creative campaigns is very difficult; A TV ad will be effective on any platform. 5 misconceptions about YouTube advertising: We advise you to study the "100 best English-language YouTube channels in each category" How to increase the effectiveness of advertising on YouTube? So, let's turn outdated ideas about YouTube promotion into real opportunities to improve the effectiveness of your advertising on the site. Here are 5 ready-made recommendations : Follow the ABCD principle The key principle of creating effective advertising on YouTube is summarized in the abbreviation ABCD , where A — Attract, B — Brand, C — Connect, D — Direct .
This simple alphabet is based on years of Google research: the company analyzed tens of thousands of ads from around the world to determine the specific elements that make advertising effective. Here are 5 ready recommendations The principle is deciphered as: A: Attracting attention; Try to attract the user's attention from the first seconds. B: Brand presentation; Integrate your brand in a simple and natural way, use brand mentions. C: Interaction; Communicate with emotions, appeal to emotions and tell stories through storytelling. Encourage the viewer to interact with your content. D: Call to Action or Direct. Clearly formulate a call to action, tell what you expect from the buyer. Ads that follow the alphabet of effective and creative video as a guide have shown that the increase in the probability of short-term sales can increase by 30%, and increase the brand contribution in the long term by 17%. These principles will better equip you to take risks and make more effective creative choices across ad formats. Example : the YouTube video Connect to the services of the future "AlfaStrakhuvany" for the promo of the mobile application was created precisely according to the ABCD principle.depreciat