Post by account_disabled on Dec 24, 2023 6:15:23 GMT
Business to business (B2B) marketing isn't that different from business to consumer (B2C). On the surface, it seems that the former is more rational while the latter is more emotional. However, as you will soon see, this is not always the case. But there are some big differences between B2B marketing and B2C marketing. And those key differences have the power to make or break your bottom line. It's not always as simple as using LinkedIn or Facebook and depends on who you're targeting. But it has a huge impact on how you can target people, what works and what doesn't, and how much you can afford to pay. Here are some of the main differences between B2B and B2C marketing to create foolproof campaigns.
B2B marketing has more in common with B2C than you might think B2B marketing Buy Bulk SMS Service is often seen as very different from B2C. There are some key differences between the two types that we'll explore in a few minutes. Are B2C and B2B purchases really that different? You know the standard argument. A lot of “B2B vs B2C” articles, like this one , say things like there is little to no personal emotion in the purchasing decision. But it's true? After all, people still buy. Decision making in companies still boils down to a few people making intimate choices. And when you look at the data, the differences between B2B and B2C consumers may not be as different as it seems at first. For example, the vast majority of B2B purchases (84%) always start with a personal reference . The same as all consumer purchases, where 92% start with a trusted referral . Review sites are also key to most purchases. 95% of buyers use them, while 92% of B2B buyers are more likely to purchase after reading a review.
According to Social Media Examiner's 2018 annual report, 91% of B2B companies use Facebook over LinkedIn. B2B social media platforms B2B social media platforms (image source: Social Media Examiner ) In other words, both B2B and B2C buyers purchase quite similarly. But… B2B buyers buy without emotion, right? Just like that article said! Except that's not entirely true. In fact, it could be the exact opposite. Several other studies of the B2B purchasing process have shown how critical soft skills are in getting a deal down the line. According to CMO.com , On average, B2B customers are significantly more emotionally connected to their suppliers of goods and services than consumers. It turns out that B2B buyers demand certainty . And certainty is a feeling that comes directly from establishing a certain trust (or emotional connection). The reasons behind the choices we make are not easily measurable.
B2B marketing has more in common with B2C than you might think B2B marketing Buy Bulk SMS Service is often seen as very different from B2C. There are some key differences between the two types that we'll explore in a few minutes. Are B2C and B2B purchases really that different? You know the standard argument. A lot of “B2B vs B2C” articles, like this one , say things like there is little to no personal emotion in the purchasing decision. But it's true? After all, people still buy. Decision making in companies still boils down to a few people making intimate choices. And when you look at the data, the differences between B2B and B2C consumers may not be as different as it seems at first. For example, the vast majority of B2B purchases (84%) always start with a personal reference . The same as all consumer purchases, where 92% start with a trusted referral . Review sites are also key to most purchases. 95% of buyers use them, while 92% of B2B buyers are more likely to purchase after reading a review.
According to Social Media Examiner's 2018 annual report, 91% of B2B companies use Facebook over LinkedIn. B2B social media platforms B2B social media platforms (image source: Social Media Examiner ) In other words, both B2B and B2C buyers purchase quite similarly. But… B2B buyers buy without emotion, right? Just like that article said! Except that's not entirely true. In fact, it could be the exact opposite. Several other studies of the B2B purchasing process have shown how critical soft skills are in getting a deal down the line. According to CMO.com , On average, B2B customers are significantly more emotionally connected to their suppliers of goods and services than consumers. It turns out that B2B buyers demand certainty . And certainty is a feeling that comes directly from establishing a certain trust (or emotional connection). The reasons behind the choices we make are not easily measurable.